Tomy supports Cry-sis by donating £1 for every Baby Sshh sold online

28 April 2008

Did you know that the average baby cries for 3 hours a day?

Tomy understand that this can be very distressing for parents and is donating £1 for every Baby Sshh sold via the Tomy website to national charity Cry-sis.

Baby Sshh has been scientifically developed with a leading Japanese Acoustics Laboratory to turn crying babies into happy babies.

The brightly coloured toys, available as a Bee or a Frog, are eye catching and once activated they play scientifically designed melodies with constantly changing tempo and powerful 'curiosity triggers' which are designed to distract baby and make him or her forget why they were crying once activated by the push of a button.

Prolonged periods of crying can be emotionally and physically draining for parents, especially when there is genuinely nothing wrong. Cry-sis offers support for families with excessively crying, sleepless and demanding babies.

Cry-sis runs a national telephone helpline that is available to callers every day of the year between 9am and 10pm. Callers are referred to a trained volunteer member of the team who has had personal experience from within their own family.

To talk to Cry-sis about problems or concerns with your baby, call the national helpline on: 08451 228 669

For more information, advice or to make a donation, please visit the Cry-sis website: www.cry-sis.org.uk

Tomy will donate £1 for every Baby Sshh sold via this website - click here to buy yours now

_{Cry-sis Registered Charity Number: 295470}