About My Natural

We all know there are times when nothing is more comforting for little ones than cuddling a little soft friend! Tomy’s new My Natural range – a range of beautiful all-natural cotton soft toys doesn’t just bring a smile on every child’s (and adult’s) face, the cute toys are also both kind to baby’s sensitive skin and kind to the environment.

Naturally kind…

...to your loved ones

• Made with 100% natural cotton fibre

• Naturally dyed with plants and minerals

• Naturally soft due to a special manufacturing process

• Kind to your baby’s soft sensitive skin

...to the environment

• Made with all natural ingredients ensuring an environmentally sustainable product

• Naturally dyed with plants and minerals

• Ethical labour policy

The My Natural soft toys are natural in every aspect! They are not only made of 100% natural cotton, but they also feature the most charming of natural colours. PureWaterWash™ process is the secret to creating the special colours. Untreated cotton thread is woven into gently flowing fabric and then brightened with nature’s own plants and minerals.

Find out where the colours come from:

Did you know?

An infant's skin is five times thinner than an adult's, making it especially sensitive to irritation and environmental influences.

1 in 5 children in the UK suffers from dry, sensitive, itchy skin or eczema. It’s more common than you think and it’s often an extra thing for mums & dads to worry about on top of everything else.